Abstract: An automated direct response advertising system can include: collecting information of a consumer; routing and matching the consumer to an offer of a product; providing content to the consumer with a reusable page, reusable page components, reusable multi-tenant components, and white-labeling components; requesting contact information from the consumer; requesting billing information from the consumer; providing a cross-sell offer for complimentary products of the product; providing an up-sell offer for upgrades to the product; aggregating information within an advanced analytics module; and displaying the information from the advanced analytics module on a display.

Abstract: A method and apparatus for the transparent, non-disruptable transfer of data, particularly multimedia data, through any packet-based network, such as an ATM network is provided. The method of the present invention includes the step of setting a primary path and a secondary path between nodes of a network, or of a network domain. Accordingly, when a switch or node establishes a Virtual Path (VP) to another switch with specified effective bandwidth, it also has an alternate VP that is available, although no bandwidth is actually used. The method of the present invention further includes the step of optimizing the available capacity of the system through management actions. For handling congestion and resource failures, the total effective bandwidth on each physical link is categorized in terms of idle capacity (unused or available), used capacity (for existing VPs), and spare capacity. When a resource failure occurs, the idle capacity is used for real-time switching of the VP and service is not disrupted.