Abstract: A bottle orienting device is disclosed in which bottles are fed into a first station randomly in either a top down or a bottom down condition, moving pockets pick up the individual bottles and transport them past a sensor which determines the particular condition thereof and responds with an appropriate signal when a predetermined condition is found, means are provided to rotate the pockets carrying the bottles so that all bottles have the same orientation condition, either top down or bottom down as desired, at this point bottle air cleaning means can be operatively provided, with all bottles being selectively first presented in a top down condition to the air cleaning device, means are then provided to reverse the condition of the bottles to the bottom down position, and then the bottles are discharged from the device, if air cleaning is not desired, the bottles found to be in the wrong orientation at the sensing station are rotated to present them bottom down to the discharge, of significance all bottles m