Abstract: Interactive notifications, from merchants or others soliciting a user response, are provided to the users' mobile devices for facilitating user engagement and receiving customer feedback. The interactive notifications include multiple single- or limited-action user-response options, such as buttons for purchasing the product or indicating that the user is not interested, enabling a user to immediately respond to the notification. The notification may be pushed to the mobile devices and presented on the locked screen of the mobile device or may interrupt other applications, thereby further minimizing the level of user interaction or attention necessary for responding. Analytical data may be collected from the interactive notification and may be used to tailor future notifications.

Abstract: Interactive notifications, from merchants or others soliciting a user response, are provided to the users' mobile devices for facilitating user engagement and receiving customer feedback. The interactive notifications include multiple single- or limited-action user-response options, such as buttons for purchasing the product or indicating that the user is not interested, enabling a user to immediately respond to the notification. The notification may be pushed to the mobile devices and presented on the locked screen of the mobile device or may interrupt other applications, thereby further minimizing the level of user interaction or attention necessary for responding. Analytical data may be collected from the interactive notification and may be used to tailor future notifications.