Abstract: Systems and methods of ranking adjustment of federated content items in a social network include causing content items from a first content item source to be selectively displayed on a user interface, the content items form the first content item source being ranked according to a first ranking schema. Content items from a second content item source are displayed on the user interface based, at least in part, on a ranking according to a second ranking schema. Activity data related to interactions with the content items are obtained from the first content item source. A utility value adjustment to be applied to the first ranking schema is determined based on the activity data.

Abstract: Systems and methods for blending content items in a social network include identifying at least one content item type for each of a plurality of content items stored in an electronic data storage. A utility value is determined individually for each of the content items, based, at least in part, on an engagement value and a monetary value of each of the content items. The content items are ranked according to the utility values and blending concepts to obtain a ranking. The content items are displayed on a user interface according to the ranking.