Abstract: A mental-model elicitation process and apparatus, called the Mental-Model Elicitation Device (MMED) is described. The MMED is used to give rise to more effective end-user mental-modeling activities that require executive function and working memory functionality. The method and apparatus is visual analysis based, allowing visual and other sensory representations to be given to thoughts, attitudes, and interpretations of a user about a given visualization of a mental-model, or aggregations of such visualizations and their respective blending. Other configurations of the apparatus and steps of the process may be created without departing from the spirit of the invention as disclosed.