Abstract: Systems and methods described herein provide for retrieving, from a storage device, first image data previously captured by a client device. The systems and methods further detect a selection of a first image processing operation and perform the first image processing operation on the first image data to generate second image data. The systems and methods further detect a selection of a second image processing operation and perform the second image processing operation on the second image data to generate third image data. The systems and methods generate a message comprising the third image data.

Abstract: The subject technology receives, at a client device, a selection of a first selectable graphical item, the first selectable graphical item comprising a first augmented reality content generator corresponding to a particular geolocation. The subject technology causes display, at the client device, of a graphical interface comprising a plurality of selectable augmented reality content items, each selectable augmented reality content item corresponding to a particular activity based at in part on the particular geolocation. The subject technology receives, at the client device, a second selection of a particular selectable augmented reality content item from the plurality of selectable augmented reality content items.

Abstract: In one or more implementations, video content generated using a client application may be provided to users of the client application in association with one or more products offered for purchase via the client application. Video content items presented to a user may be identified based on a level of interest of the user in relation to the respective video content items. A level of interest of the user in relation to a video content item may be based on profile information of the user.

Abstract: The subject technology causes, at a client device, display of a graphical interface comprising a plurality of selectable graphical items, each selectable graphical item corresponding to a respective content item associated with a different geolocation. The subject technology receives, at the client device, a selection of a first selectable graphical item from the plurality of selectable graphical items, the first selectable graphical item corresponding to a particular geolocation. The subject technology causes display, at the client device, a second plurality of selectable graphical items, each of the second plurality of selectable graphical items corresponding to a particular second geolocation of an activity or place of business within a geographical area associated with the particular geolocation.

Abstract: In one or more implementations, user interfaces may be generated that include user interface elements that enable the tracking or monitoring of interactions with augmented reality content by users of a client application. Usage metrics for augmented reality content may be collected and analyzed. In addition, information about client application users that interact with augmented reality content may be generated. In one or more examples, characteristics of users of the client application that interact with one or more augmented reality content items may be analyzed to determine a user characterization for one or more augmented reality content items. The usage metrics and user characterizations for augmented reality content items may be presented via a dashboard that is accessible to creators of augmented reality content.

Abstract: The subject technology receives metadata corresponding to a respective media overlay, the metadata including information indicating that the respective media overlay is configured to be applied as an image processing operation during post-processing of image data during a post-capture stage. The subject technology selects the respective media overlay in response to the information indicating that the respective media overlay is configured to be applied as an image processing operation during post-processing of image data. The subject technology, based at least in part on a category indicator associated with the respective media overlay, populates a group of media overlays with at least the respective media overlay. The subject technology sends, to a client electronic device, second metadata including at least information related to the group of media overlays.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing augmented reality-based makeup. The program and method provide for receiving a request to present augmented reality content in association with an image captured by a device camera, the image depicting a user's face; accessing an augmented reality content item applying makeup to the face, the augmented reality content configured to generate a mesh for tracking plural regions of the face and to present available makeup products with respect to the plural regions; presenting the augmented reality content item in association with the face depicted in the image; receiving user input selecting a region of the plural regions; determining a set of available makeup products corresponding to the selected region; and updating presentation of the augmented reality content item based on the set of available makeup products.

Abstract: The subject technology identifies a set of graphical elements in an augmented reality (AR) facial pattern. The subject technology determines at least one primitive shape based on the set of graphical elements. The subject technology generates a JavaScript Object Notation (JSON) file using at least one primitive shape. The subject technology generates internal facial makeup format (IFM) data using the JSON file. The subject technology publishes the IFM data to a product catalog service.

Abstract: A method of generating an augmented reality lens comprises: causing to display a list of lens categories on a display screen of a client device; receiving a user choice from the displayed list; causing to prepopulate a lens features display on the display device based on the user choice, wherein each lens feature comprises image transformation data configured to modify or overlay video or image data; receiving a user selection of a lens feature from the prepopulated lens display; receiving a trigger selection that activates the lens feature to complete the lens; and saving the completed lens to a memory of a computer device.

Abstract: Systems, methods, and computer-readable media for adding beauty products to tutorials are presented. Methods include accessing video data comprising images of a presenter creating a tutorial, the tutorial depicting the presenter applying a beauty product to a body part of the presenter. Methods further include processing the video data to identify changes to the body part of the presenter from an application of the beauty product, and responding to identifying changes to the body part of the presenter from the application of the beauty product by processing the video data to identify the beauty product. Methods further include retrieving information regarding the beauty product and causing presentation of information regarding the beauty product on a display device.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing augmented reality content in association with travel. The program and method provide for receiving, by a messaging application, a request to perform a scan operation in association with an image captured by a device camera; determining a travel parameter associated with the request and an attribute of an object depicted in the image; selecting an augmented reality content item based on at least one of the travel parameter or the attribute, the augmented reality content item being configured to present augmented reality content based on speech input; receiving the speech input; obtaining at least one of a transcription or translation of the speech input; and presenting the augmented reality content item, including the transcription or translation, in association with the image.

Abstract: The subject technology retrieves, by a client device from a storage device, first image data captured by the client device at a previous time. The subject technology receiving first metadata corresponding to a selected image processing operation. The subject technology generates second image data based on the first metadata and the image processing operation performed on the first image data. The subject technology generates second metadata comprising information related to the image processing operation, the second metadata including a first identifier associated with the first image data, and second identifier associated with the second image data. The subject technology generates a message comprising the second metadata, the second image data, and the first image data.

Abstract: Systems and methods described herein provide for retrieving, from a storage device, first image data previously captured by a client device. The systems and methods further detect a selection of a first image processing operation and perform the first image processing operation on the first image data to generate second image data. The systems and methods further detect a selection of a second image processing operation and perform the second image processing operation on the second image data to generate third image data. The systems and methods generate a message comprising the third image data.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing augmented reality content corresponding to a translation in association with travel. The program and method provide for receiving, by a messaging application running on a device of a user, a request to scan an image captured by a device camera; obtaining, in response to receiving the request, a travel parameter associated with the request, and an attribute of an object depicted in the image; determining, based on the travel parameter and the attribute, to perform a translation with respect to the object; performing, in response to the determining, the translation with respect to the object; and displaying an augmented reality content item, which includes the translation, with the image.

Abstract: The subject technology receives metadata corresponding to a respective media overlay, the metadata including information indicating that the respective media overlay is configured to be applied as an image processing operation during post-processing of image data during a post-capture stage. The subject technology selects the respective media overlay in response to the information indicating that the respective media overlay is configured to be applied as an image processing operation during post-processing of image data. The subject technology, based at least in part on a category indicator associated with the respective media overlay, populates a group of media overlays with at least the respective media overlay. The subject technology sends, to a client electronic device, second metadata including at least information related to the group of media overlays.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing augmented reality content with a captured image in association with traveling, in accordance with some example embodiments. The program and method provide for receiving, by a messaging application running on a device of a user, a request to scan an image captured by a device camera; determining, in response to the receiving, a travel parameter associated with the request and an attribute of an object depicted in the image; obtaining supplemental content based on the travel parameter and on the attribute; and displaying an augmented reality content item, which includes the supplemental content, with the captured image.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for displaying augmented reality content. The program and method provide for receiving, by a device, user input selecting an augmented reality content item for display, the augmented reality content item corresponding to a tutorial with augmented reality content; causing, in response to receiving the user input, a camera of the device to activate to capture an image feed; displaying tutorial content in conjunction with the image feed; and modifying the image feed with augmented reality content that corresponds to the tutorial content.

Abstract: Systems, methods, and computer readable media for augmented reality beauty product tutorials. Methods disclose determining from live images of an augmented reality (AR) tutorial effects, the effects indicating changes to the live images of a presenter of the AR tutorial from a beauty product being applied to a body part of the presenter. The methods further comprising determining from the live images motion, the motion indicating motion of the beauty product from the beauty product being applied to the body part of the presenter and storing the effects and the motion.

Abstract: Systems and methods are provided for retrieving assets associated with branding for an entity, generating an interactive message comprising at least a first mechanical object, updating the first mechanical object with one or more of the assets associated with branding for the entity, and sending the generated interactive message to a plurality of computing devices. The systems and methods further provided for receiving from at least a subset of the plurality of computing devices, usage data associated with interaction by each computing device of the subset of computing devices with the interactive message, generating metrics for the interactive message from the usage data for the interactive message, and generating at least one report based on the metrics for the interactive message.

Abstract: The present invention relates to improvements to systems and methods for determining a current location of a client device, and for identifying and selecting appropriate geo-fences based on the current location of the client device. An improved geo-fence selection system performs operations that include associating media content with a geo-fence that encompasses a portion of a geographic region, sampling location data from a client device, defining a boundary based on the sampled location data from the client device, detecting an overlap between the boundary and the geo-fence, retrieving the media content associated with the geo-fence, and loading the media content at a memory location of the client device, in response to detecting the overlap.