Abstract: In some implementations, a server device can generate configuration data for an application based on user engagement segments associated with a user of the application. For example, a server device can receive information identifying user engagement segments associated with a particular user. When the server device receives a request for configuration data for the application that identifies the particular user, the server device can obtain the engagement segment identifiers associated with the particular user. The server device can use the engagement segment identifiers to obtain segment configuration data for each engagement segment identifier, combine the segment configuration data into a combined configuration, and send the combined configuration to the application on the user device. The application can then determine what content to present and how to present the content on the user device based on the combined configuration data.

Abstract: In some implementations, a server device can generate configuration data for an application based on user engagement segments associated with a user of the application. For example, a server device can receive information identifying user engagement segments associated with a particular user. When the server device receives a request for configuration data for the application that identifies the particular user, the server device can obtain the engagement segment identifiers associated with the particular user. The server device can use the engagement segment identifiers to obtain segment configuration data for each engagement segment identifier, combine the segment configuration data into a combined configuration, and send the combined configuration to the application on the user device. The application can then determine what content to present and how to present the content on the user device based on the combined configuration data.

Abstract: In some implementations, a user device can generate configuration data for an application on the user device using multilevel configuration data. For example, an application on the user device can obtain application level configuration data from a server device. The application level configuration data can be generated based on user engagement segments associated with the user of the user device, for example. The application can obtain publisher level configuration data generated by a content publisher. In response to requesting a content item, the application can receive content level configuration data. The application can combine the application level configuration data, the publisher level configuration data, and/or the content level configuration data to generate dynamic configuration data. The dynamic configuration data can be used by the application to determine, among other things, what content to present to the user of the application on the user device.

Abstract: In some implementations, a server device can segment users based on user engagement with an application on a user device. For example, server device can receive user event data from many user devices indicating user activities with respect to the application and/or content presented by the application. The server device can generate user engagement segments based on the received user event data. The server device can generate predictive models for each user engagement segment based on the received user event data. The server device can determine which particular user engagement segments a particular user is associated with based on user event data associated with the particular user and/or the predictions generated by the predictive models. The application on the user device associated with the particular user can then be configured according to the user engagement segments associated with the particular user.

Abstract: A novel method of facilitating the authoring of content and the delivery of the authored content to different types of device is provided. The method supports the design of unique and aesthetically pleasing content while minimizes the amount of effort required from authors and/or publishers. The method does so by creating one single content presentation structure (CPS) for the authored content that is adaptable to different devices and different orientations. Such a universally adaptable content presentation structure is based on a standardized grid system that the publishers can easily become familiar with to author their content.

Abstract: In some implementations, a user device can generate configuration data for an application on the user device using multilevel configuration data. For example, an application on the user device can obtain application level configuration data from a server device. The application level configuration data can be generated based on user engagement segments associated with the user of the user device, for example. The application can obtain publisher level configuration data generated by a content publisher. In response to requesting a content item, the application can receive content level configuration data. The application can combine the application level configuration data, the publisher level configuration data, and/or the content level configuration data to generate dynamic configuration data. The dynamic configuration data can be used by the application to determine, among other things, what content to present to the user of the application on the user device.

Abstract: In some implementations, a server device can segment users based on user engagement with an application on a user device. For example, server device can receive user event data from many user devices indicating user activities with respect to the application and/or content presented by the application. The server device can generate user engagement segments based on the received user event data. The server device can generate predictive models for each user engagement segment based on the received user event data. The server device can determine which particular user engagement segments a particular user is associated with based on user event data associated with the particular user and/or the predictions generated by the predictive models. The application on the user device associated with the particular user can then be configured according to the user engagement segments associated with the particular user.

Abstract: In some implementations, a server device can generate configuration data for an application based on user engagement segments associated with a user of the application. For example, a server device can receive information identifying user engagement segments associated with a particular user. When the server device receives a request for configuration data for the application that identifies the particular user, the server device can obtain the engagement segment identifiers associated with the particular user. The server device can use the engagement segment identifiers to obtain segment configuration data for each engagement segment identifier, combine the segment configuration data into a combined configuration, and send the combined configuration to the application on the user device. The application can then determine what content to present and how to present the content on the user device based on the combined configuration data.

Abstract: A novel method of facilitating the authoring of content and the delivery of the authored content to different types of device is provided. The method supports the design of unique and aesthetically pleasing content while minimizes the amount of effort required from authors and/or publishers. The method does so by creating one single content presentation structure (CPS) for the authored content that is adaptable to different devices and different orientations. Such a universally adaptable content presentation structure is based on a standardized grid system that the publishers can easily become familiar with to author their content.

Abstract: Some embodiments provide a method for rearranging a content layout. The method receives a first layout that includes content elements arranged across a first set of layout sections having a first number of sections, each of which has a same first width. The first layout defines a first margin width on either side of the layout and a first gutter width between the sections. Based on an available display width, the method determines a second gutter width and second margin width for a second layout based on the first layout. The method dynamically calculates a second number of sections in a second set of layout sections for the second layout based on the available display width, second gutter width, and second margin width. Each section of the second set has a same second width. The method rearranges the elements into a second layout that spans the second set of sections.

Abstract: Some embodiments provide a method for rearranging a content layout. The method receives a first content layout including several content elements arranged across a first set of vertical layout sections, each of which occupies a same first amount of horizontal space in the first content layout. At least one of the content elements spans several of the vertical layout sections of the first set. The method identifies a number of vertical layout sections available with which to display the first content layout. The method rearranges the several content elements into a second content layout including the several content elements arranged across a second set of vertical layout sections, each of which occupies a same second amount of horizontal space in the second content layout. At least one of the content elements spans a different number of vertical layout sections in the first content layout and the second content layout.

Abstract: A novel method of facilitating the authoring of content and the delivery of the authored content to different types of device is provided. The method supports the design of unique and aesthetically pleasing content while minimizes the amount of effort required from authors and/or publishers. The method does so by creating one single content presentation structure (CPS) for the authored content that is adaptable to different devices and different orientations. Such a universally adaptable content presentation structure is based on a standardized grid system that the publishers can easily become familiar with to author their content.

Abstract: A novel method of facilitating the authoring of content and the delivery of the authored content to different types of device is provided. The method supports the design of unique and aesthetically pleasing content while minimizes the amount of effort required from authors and/or publishers. The method does so by creating one single content presentation structure (CPS) for the authored content that is adaptable to different devices and different orientations. Such a universally adaptable content presentation structure is based on a standardized grid system that the publishers can easily become familiar with to author their content.

Abstract: A novel method of facilitating the authoring of content and the delivery of the authored content to different types of device is provided. The method supports the design of unique and aesthetically pleasing content while minimizes the amount of effort required from authors and/or publishers. The method does so by creating one single content presentation structure (CPS) for the authored content that is adaptable to different devices and different orientations. Such a universally adaptable content presentation structure is based on a standardized grid system that the publishers can easily become familiar with to author their content.

Abstract: Some embodiments provide a method for rearranging a content layout. The method receives a first content layout including several content elements arranged across a first set of vertical layout sections, each of which occupies a same first amount of horizontal space in the first content layout. At least one of the content elements spans several of the vertical layout sections of the first set. The method identifies a number of vertical layout sections available with which to display the first content layout. The method rearranges the several content elements into a second content layout including the several content elements arranged across a second set of vertical layout sections, each of which occupies a same second amount of horizontal space in the second content layout. At least one of the content elements spans a different number of vertical layout sections in the first content layout and the second content layout.

Abstract: Some embodiments provide a method for rearranging a content layout. The method receives a first layout that includes content elements arranged across a first set of layout sections having a first number of sections, each of which has a same first width. The first layout defines a first margin width on either side of the layout and a first gutter width between the sections. Based on an available display width, the method determines a second gutter width and second margin width for a second layout based on the first layout. The method dynamically calculates a second number of sections in a second set of layout sections for the second layout based on the available display width, second gutter width, and second margin width. Each section of the second set has a same second width. The method rearranges the elements into a second layout that spans the second set of sections.