Abstract: Methods for providing virtual content are discussed. One aspect of the present invention includes a method for providing a journal. The method includes creating a journal entry that is virtually affixed to a location of interest. The method also includes presenting the journal entry to a selected person when the selected person is within the vicinity of the location of interest.

Abstract: Methods and systems for providing a merchant presence to a consumer based on the respective locations of the consumer and the merchant are disclosed. The methods include determining the location of the consumer by receiving an indication of the consumer's location from a consumer device and transmitting an electronic message regarding the merchant's presence to the consumer device only if the indicated location of the consumer is the same as, overlaps with, or comes within a service area, that defines the location of the merchant. The merchant's presence is actively “pushed” to the consumer based on detecting the consumer's location without need of the consumer to conduct an active search for the merchant. The consumer's location may be continuously tracked using geo positioning coordinates and the merchant presence is updated based on the consumer's changing locations. The merchant presence is transmitted in any of a variety of format compatible with the consumer device.

Abstract: Methods for providing a virtual coupon are disclosed. One aspect of the present invention includes a method for creating a virtual coupon by a merchant, wherein creating includes defining a coupon offer location. The method also includes presenting the virtual coupon to a consumer device only if the consumer is within the vicinity of the coupon offer location or the consumer otherwise indicates an interest in goods and/or services in the vicinity of the coupon offer location. The virtual coupon is presented to the consumer's device in a format compatible with that device. A simple graphical user interface allows complex coupon campaigns to be constructed and managed by merchants using relatively simple data entries. Consumer identities, consumer profiles and/or statistical information concerning the response of consumers to the virtual coupon campaign are also provided to facilitate marketing and targeting of consumers in a defined location.