Abstract: A device and method for applying a segment of weatherstrip includes advancing a continuous supply of weatherstrip to a cutting station. The weatherstrip has a face at least partially covered with an adhesive and a removable liner attached to the adhesive on the face. A first portion of the weatherstrip is positioned upstream of a cutting station and a second portion is positioned downstream of the cutting station. The liner is removed from the first portion of the weatherstrip prior to the weatherstrip advancing into the cutting station to define a loop of removed liner section, and a portion of the removed liner section is attached to the second portion of the weatherstrip, thereby defining a reapplied liner section on the second portion of the weatherstrip. The advance of the weatherstrip past the cutting station is stopped and the weatherstrip is cut at the cutting station proximate a cut point to define an individual segment of weatherstrip with adhesive thereon.