Abstract: A label incorporating a plurality of concentric rings having two different light reflective characteristics provides a binary coded label on which any desired information can be displayed, and which may be secured to various objects. By passing the label in any orientation over a label scanning assembly which provides a scanning light beam, the label code signal is read and transmitted to a label information assembly which converts the label signal to digital signals, determines when the entire label signal has been read, and transmits the complete label information to data storage.