Abstract: An enhancement content asset is presented along with an incoming communication alert on a terminating recipient device. An initiation of a communication to a recipient that is sent by a caller at a caller user device is received at the core network of the wireless carrier network. A terminating recipient device for the communication is identified based on a recipient identifier of the recipient included in the initiation of the communication. A reference that enables the terminating recipient device to obtain an enhancement content asset from the wireless carrier network or a third-party content provider is generated, such that a message that includes the reference is sent to the terminating recipient device to trigger presentation of the enhancement content asset along with an incoming communication alert for the communication on a user interface of the terminating recipient device.

Abstract: An enhancement content asset is received at a user device for presentation along with an incoming communication alert for a communication. The communication is initiated on a caller user device and routed to the user device via a wireless carrier network. A determination is made as to whether the enhancement content asset is to be suppressed from presentation on a user interface of the user device based on a configuration rule in a configuration data store of the user device. The enhancement content asset is not presented on the user interface in response to the configuration rule indicating that the enhancement content asset is to be suppressed from presentation on the user interface. Conversely, the enhancement content asset is presented along with the incoming communication alert on the user interface of the user device in response to the configuration rule indicating the enhancement content asset is permitted to be presented.

Abstract: An enhancement content asset is presented along with an incoming communication alert on a terminating recipient device. An initiation of a communication to a recipient that is sent by a caller at a caller user device is received at the core network of the wireless carrier network. A terminating recipient device for the communication is identified based on a recipient identifier of the recipient included in the initiation of the communication. A reference that enables the terminating recipient device to obtain an enhancement content asset from the wireless carrier network or a third-party content provider is generated, such that a message that includes the reference is sent to the terminating recipient device to trigger presentation of the enhancement content asset along with an incoming communication alert for the communication on a user interface of the terminating recipient device.

Abstract: An enhancement content asset is received at a user device for presentation along with an incoming communication alert for a communication. The communication is initiated on a caller user device and routed to the user device via a wireless carrier network. A determination is made as to whether the enhancement content asset is to be suppressed from presentation on a user interface of the user device based on a configuration rule in a configuration data store of the user device. The enhancement content asset is not presented on the user interface in response to the configuration rule indicating that the enhancement content asset is to be suppressed from presentation on the user interface. Conversely, the enhancement content asset is presented along with the incoming communication alert on the user interface of the user device in response to the configuration rule indicating the enhancement content asset is permitted to be presented.