Abstract: A technique for analyzing business data includes gathering current profit data that includes at least one of category size data, market share data, and profit margin data. Profit factor data is also gather that includes at least one of category size change data, market share change data, and profit margin change data. Future profit data is calculated based on the current profit data and the profit factor data. The future profit data is displayed to a user.

Abstract: A method for automatically processing marketing and sales information. The method includes receiving data relating to one or more products, including data pertaining to marketing performance of the products and the marketing input drivers that influence the marketing performance. The method also includes analyzing the received data to determine response curves for the products, the response curves representing an optimal fit between a weighted combination of the input drivers of the products and their respective performance data. The method further includes adjusting the response curves based on feedback from one or more analysts to predict the future behavior of the response curves, determining an allocation of marketing resources based on the adjusted response curves, and presenting to a user the received data, the determined response curves, the adjusted response curves, and/or the marketing resources allocation.

Abstract: A method for identifying how market drivers affect sales performance data. The method includes accepting historical data that includes market data associated with a plurality of market drivers, and sales performance data relating to one or more products. The method also includes generating a model relating the market drivers and the sales performance data according to the historical data and a fitness function, including, selecting a subset of the market drivers, and estimating coefficients of the model characterizing a relationship between the selected market drivers and the sales data.

Abstract: A technique for analyzing business data includes gathering current profit data that includes at least one of category size data, market share data, and profit margin data. Profit factor data is also gather that includes at least one of category size change data, market share change data, and profit margin change data. Future profit data is calculated based on the current profit data and the profit factor data. The future profit data is displayed to a user.