Abstract: A rack for conveniently storing or displaying objects such as shop and garden tools, kitchen implements, office supplies and the like, having an array of individually retractable hooks. The hooks rest in an extended, or ready position. When an object is pressed against the rack, any hooks impacted by the object are caused to be moved into a retracted, or out of the way position. Any untouched hooks remain in an extended position, ready to engage and support the object at key points. Retracted hooks automatically return to an extended position when released by the removal of the object from the rack. In this manner, the rack automatically adapts to the shapes and sizes of different objects; thereby permitting objects to be quickly and easily hung on the rack, arranged on the rack in various groupings, and rearranged at any time, all without the need to manually adjust the position of the hooks.