Abstract: Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising content. The method may further include receiving a web request for electronic and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating one or more datagrams including the desired content and the non-intrusive advertising content. The requested electronic content along with generated datagrams content may then be provided for displaying.

Abstract: Systems and methods are disclosed for determining segments of online users from a correlated dataset. One method includes receiving, over a network, a plurality of datasets including user-related data of a plurality of users, each dataset being transmitted from a data owner; correlating, by at least one processor, the plurality of datasets into a correlated dataset; receiving a segmentation request for determining a plurality of users that qualify for a segment, the segmentation request including a set of segment rules to apply to the correlated dataset; determining, by accessing the correlated dataset, whether each user of the plurality of users qualifies for the segment based on the segment rule; and storing an indication of the segment in the correlated dataset for each user determined to qualify for the segment.

Abstract: Systems and methods are disclosed for protecting user privacy in, for example, online advertising environments. The method includes receiving data related to a user in a first communication session between a host server and a client device, and generating a user profile associated with the user. The method further may include encrypting the user profile to produce encrypted user profile data and generating a decryption key for decrypting the encrypted user profile data. Thereafter, either the decryption key or a portion of the encrypted user profile data may be transmitted to the client device and then deleted from host server before ending the first communication session. The method further may include establishing a second communication session between the host server and the client device and retrieving the transmitted content. Then targeted advertising may be provided by decrypting the encrypted user profile data.

Abstract: Systems and methods are disclosed for protecting user privacy in, for example, online advertising environments. The method includes receiving data related to a user in a first communication session between a host server and a client device, and generating a user profile associated with the user. The method further may include encrypting the user profile to produce encrypted user profile data and generating a decryption key for decrypting the encrypted user profile data. Thereafter, either the decryption key or a portion of the encrypted user profile data may be transmitted to the client device and then deleted from host server before ending the first communication session. The method further may include establishing a second communication session between the host server and the client device and retrieving the transmitted content. Then targeted advertising may be provided by decrypting the encrypted user profile data.

Abstract: Systems and methods are provided for protecting consumer privacy. According to one implementation, a method is provided for protecting consumer privacy in an online advertising environment. The method includes receiving an ad-related communication with associated ad notice metadata containing information about the ad-related communication, analyzing the ad notice metadata, and executing a consumer privacy response based on the analysis.

Abstract: Systems and methods are provided for protecting consumer privacy. According to one implementation, a method is provided for protecting consumer privacy in an online advertising environment. The method includes receiving an ad-related communication with associated ad notice metadata containing information about the ad-related communication, analyzing the ad notice metadata, and executing a consumer privacy response based on the analysis.

Abstract: Systems and methods are provided for automatically monitoring a compliance of web pages and graphical user interfaces with governmental and self-regulatory privacy and security policies. In accordance with one implementation, a method is provided that comprises instructing the execution of an operation on content associated with at least one web page is generated. The operation may include at least one of (i) a scanning operation that generates forensic data corresponding to the web page or (ii) an analytical operation that analyzes at least a portion of the forensic data corresponding to the web page. The method further comprises obtaining output data associated with the executed operation, and generating information indicative of a compliance of the web page with at least one of a privacy regulation or a security regulation, the information being generated based on the output data.

Abstract: Systems and methods are provided for protecting consumer privacy. According to one implementation, a method is provided for protecting consumer privacy in an online advertising environment. The method includes receiving an ad-related communication with associated ad notice metadata containing information about the ad-related communication, analyzing the ad notice metadata, and executing a consumer privacy response based on the analysis.