Abstract: A consumer portal enables consumers to review data collected about those consumers in a privacy-protected manner, through authentication using personally identifiable information (PII) and a linking service supported by a marketing database. Once consumers review this data, they may then edit this data or determine whether they wish it to be used for marketing purposes. They are also presented with various opt-out facilities. The consumer portal is accessible by computers, tablets, smartphones, and other computing devices with Internet-access capabilities.