Abstract: By providing a foldable portion in association with the cover of a book with the cover and foldable portion incorporating coordinated indicia thereon, a unique book construction is achieved which provides a readily deployable, enlarged, visually stimulating display associated therewith. Preferably, the foldable portion is mounted or cooperatingly associated with the lower or bottom edge of the cover and incorporates an integrally formed fold line therein. In this way, the cover in combination with the foldable portion establishes an elongated, substantially continuous overall configuration which enables the book to be vertically mounted on a supporting surface with the folded portion extending therefrom.