Abstract: A hanger device for the display of individual spark plug wires at the point of sale. The hanger device is formed of relatively thin, flat rectangular piece of resilient plastic sheet material, having a hole at its upper portion for engaging a hook or rod of conventional wire display racks. The hanger device also has a vertical slit extending down the middle of approximately two-thirds the length of said hanger device and terminating in a second hole at the bottom portion of the hanger device, the dimensions of the second hole corresponding to the outside diamter of the insulated electrical conductor of a spark plug wire. The portions of the hanger device opposite the slit are deformable to selectively present an opening of sufficient size to permit the insulating boot of a spark plug wire to be inserted therethrough.