Abstract: A computer-implemented method of a coaching service with variable content objects. The method can include invoking a content flow including an ordered sequence of content objects. The content flow is arranged in accordance with a coaching protocol for a user of a user device. The user accesses a coaching service through the user device. The method further includes causing the user device to present a first content object. The first content object is prearranged in the ordered sequence of content objects based on information associated with the user. The method further includes dynamically selecting a second content object to replace a next content object of the ordered sequence of content objects and advancing the content flow to the second content object in lieu of the next content object and in accordance with the coaching protocol.

Abstract: A computer-implemented method for dynamically reallocating resources to users of a coaching service. The method can include initially allocating resources to users of the coaching service, receiving indications of activities of the users relative to their allocated resources, and comparing the activities relative to a reference value to produce an outcome including a likelihood that a target user will benefit from a target resource. Upon identifying the target user, a dynamic reallocation process deallocates the target resource from another user and reallocates the target resource to the target user.