Abstract: A media system for distributing visual content includes a display and a host. The host is remotely located from the display and coupled to the display over a communication network. The display is supported by an article. The host includes a computer storage medium including visual content. At least a portion of the visual content is submitted to the host by a client. The host includes a processor configured to selectively transmit visual content to the display and configured to receive data corresponding to display activity of the selected visual content on the display. A reporting module reports the data corresponding to the display activity to the client and the subscriber.