Abstract: A breast tape for supporting and lifting breasts and a method of applying the same are provided. The breast tape includes a body of lace, an adhesive applied to one surface of the lace, and a segmented protective material overlaying the adhesive. The breast tape supports and lifts the breasts by molding thereto and is attractive, easy to apply, has a smooth appearance, does not lose adhesiveness with ongoing wear, is breathable, comfortable and does not require heat activation or a lengthy gripping time. The method includes removing a first segment of protective material attached to a base of the breast tape and applying the base to a bottom of the breast, removing a second segment of the protective material, lifting the breast tape to achieve a desired support and lift, and applying the remainder of the breast tape to the skin and molding to the skin.