Patents by Inventor Jill Huchital
Jill Huchital has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 10032187Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.Type: GrantFiled: June 29, 2017Date of Patent: July 24, 2018Assignee: Google LLCInventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
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Publication number: 20170323353Abstract: The serving of content with (e.g., on) video documents may be improved in a number of ways. For example, a system may accept information defining at least one ad spot associated with at least one instance of an video document, accept offers to have ads served in the ad spot(s), and arbitrate among competing ads, using at least the offers, to determine at least one ad to be served in that ad spot(s). As another example, a system may accept relevance information for an ad, determine at least one video document using the accepted relevance information, present information about the video document(s) to an ad provider associated with the ad, and accept, from the ad provider, an offer to have its ad served with at least one of the video document(s) accepted.Type: ApplicationFiled: July 27, 2017Publication date: November 9, 2017Applicant: Google Inc.Inventors: Ronojoy Chakrabarti, Keval Desai, Jason S Bayer, Manish P Gupta, Jill A Huchital, Willard V T Rusch, II
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Publication number: 20170300965Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.Type: ApplicationFiled: June 29, 2017Publication date: October 19, 2017Applicant: Google Inc.Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
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Patent number: 9697536Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.Type: GrantFiled: January 27, 2014Date of Patent: July 4, 2017Assignee: Google Inc.Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
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Publication number: 20150156547Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted.Type: ApplicationFiled: April 7, 2014Publication date: June 4, 2015Applicant: Google Inc.Inventors: Ronojoy Chakrabarti, Keval Desai, Jason S. Bayer, Manish P Gupta, Jill A Huchital, Willard V T Rusch, II
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Publication number: 20150154661Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted.Type: ApplicationFiled: February 28, 2014Publication date: June 4, 2015Applicant: Google Inc.Inventors: Ronojoy Chakrabarti, Keval Desai, Jason S. Bayer, Manish P. Gupta, Jill A. Huchital, Willard V T Rusch, II
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Publication number: 20140222550Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted.Type: ApplicationFiled: April 14, 2014Publication date: August 7, 2014Applicant: Google Inc.Inventors: Jason S. Bayer, Ronojoy Chakrabarti, Keval Desai, Manish P. Gupta, Jill A. Huchital, Willard V T Rusch, II
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Publication number: 20140143800Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.Type: ApplicationFiled: January 27, 2014Publication date: May 22, 2014Applicant: Google Inc.Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
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Publication number: 20140108585Abstract: A system allows a user to select multimedia content items from sources that include, but are not limited to, any of: Internet, network, or local. Selected multimedia content items may be stored in user specific caches residing in at least one cloud based storage device. Multimedia content items may be transcoded while or after being retrieved from a source and then stored in a user specific cache. Multimedia content items may be selected by a user from the user's specific cache and streamed to a user device.Type: ApplicationFiled: October 14, 2013Publication date: April 17, 2014Applicant: InVisioneer, Inc.Inventors: James M. Barton, Michael Ramsay, Jill Huchital, Wijnand van Stam, William Todd Stinson, Anton Kast, Nida Zada, Ching Tong Chow, Jonathan Mendelson
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Patent number: 8661464Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.Type: GrantFiled: June 28, 2007Date of Patent: February 25, 2014Assignee: Google Inc.Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
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Publication number: 20130132993Abstract: The present disclosure includes a system and method for tracking local telephone numbers. In some implementations, a method of tracking local TV ads includes receiving tracking information for a TV advertisement from a plurality of geographic regions. The TV advertisement are presented in each geographic region with a local telephone number. Metrics associated with the TV advertisement are determined for each geographic region using the tracking information. One or more Web pages are populated with at least one or more metrics for presenting to an advertiser.Type: ApplicationFiled: July 19, 2007Publication date: May 23, 2013Applicant: GOOGLE INC.Inventors: Jill A. Huchital, Rohit Dhawan
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Publication number: 20090006191Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.Type: ApplicationFiled: June 28, 2007Publication date: January 1, 2009Applicant: GOOGLE INC.Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
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Publication number: 20080276266Abstract: Methods, systems, and apparatus, including computer program products, for characterizing content for content targeting. A first content item is received. One or more content boundaries are determined for the first content item. The content boundaries segment the first content item into a plurality of segments. One or more respective targeting criteria are determined for at least one segment. One or more second content items are identified for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary. Access to the identified second content items is provided for presentation or storage on a device.Type: ApplicationFiled: April 18, 2007Publication date: November 6, 2008Applicant: GOOGLE INC.Inventors: Jill A. Huchital, Gregory Joseph Badros
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Publication number: 20070157228Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted.Type: ApplicationFiled: December 30, 2005Publication date: July 5, 2007Inventors: Jason Bayer, Ronojoy Chakrabarti, Keval Desai, Manish Gupta, Jill Huchital, Willard Rusch