Abstract: A beverage holder has a thermally insulative sleeve disposed around a liner having a plurality of radially outwardly extending, longitudinally oriented ridges on an exterior surface that maintain the sleeve in a fixed relationship with the liner during rapid movement of the assembled holder. The liner also has a radial flange with a circumferential lip that extends outwardly over and along an upper portion of the insulative sleeve. The assembled beverage holder is particularly adapted for the rapid movement and accurate high speed positioning associated with multi-color direct screen imprint processes.