Abstract: A method and system for coding of a media “genome” employs machine learning models for social tagging of media titles. A media genome is a detailed description of the intrinsic elements that make up a piece of content; it is a comprehensive taxonomy that considers every impactful dimension of a film, TV episode, video short, video game, or other media title. The genome may be used by filmmakers to better understand their content, as well as that of competitors. It may also be used by entertainment marketers to better target their marketing budget for specific audiences, and by brands to determine which televisions programs and films they wish to advertise around or sponsor placements in.