Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process for managing offers includes: presenting, on a mobile device, offer-creation interfaces by which a merchant specifies an offer, the offer parameters including data indicative of an amount of instances of the offer to be reserved by consumers; obtaining, with the mobile device, the offer parameters; obtaining, with the mobile device, based on wireless signals received by the mobile device indicative of location of the mobile device, a geographic location where consumers are to be alerted to the offer; and sending a request to an affiliate network to distribute the offer to a plurality of publishers within the affiliate network and limit use of the offer according to the specified amount of instances of the offer to be reserved by consumers, wherein the publishers each send a plurality of offers to consumers and wherein the affiliate network tracks redemptions of the offers with merchants.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process for managing offers includes: presenting, on a mobile device, offer-creation interfaces by which a merchant specifies an offer, the offer parameters including data indicative of an amount of instances of the offer to be reserved by consumers; obtaining, with the mobile device, the offer parameters; obtaining, with the mobile device, based on wireless signals received by the mobile device indicative of location of the mobile device, a geographic location where consumers are to be alerted to the offer; and sending a request to an affiliate network to distribute the offer to a plurality of publishers within the affiliate network and limit use of the offer according to the specified amount of instances of the offer to be reserved by consumers, wherein the publishers each send a plurality of offers to consumers and wherein the affiliate network tracks redemptions of the offers with merchants.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.