Abstract: A domain name system includes a native language domain name registrar, which receives a native language domain name registration request. The native language domain name comprises at least one non-alphanumeric character not included in the allowable character set for domain name registration, i.e., the English alphabets A through Z, the Arabic numbers 0 through 9 and the hyphen “-”. Each of the non-alphanumeric characters is converted to a string of alphanumeric characters to produce an alphanumeric domain name comprised of strings of alphanumeric characters uniquely representing the native language domain name being requested to be registered. The resulting alphanumeric domain name is registered with the domain name registration system, and is used in the domain name/IP address entry in the domain name server (DNS).