Abstract: A system for generating business insights is disclosed. The method may comprise analyzing internal data based upon a merchant request, generating a business insight based upon the analysis of the internal data and the merchant request, wherein the business insight is in a category of at least one of: customer intelligence, competitive intelligence, and market intelligence, and transmitting the business insight to a merchant associated with the merchant request. Customer intelligence may comprise information about a customer's spending behavior, demographics, and lifestyle characteristics. Likewise, competitive intelligence may comprise information about the competitive performance of the merchant, customer loyalty trends associated with the merchant, and market share of the merchant, and market intelligence may comprise market demographics, growth drivers, and industry-wide trends. Internal data may comprise data a credit issuer possesses pertaining to a particular consumer.