Abstract: The present invention relates to a purse assembly comprising a plurality of outer bag components each having a unique color or design. An interior pouch may be removably received within any one of the associated bag components by zipping the pouch onto the interior surface of the bag component side walls. Within the interior of the pouch and attached to a side thereof are a plurality of accessory storage devices such as a pen and pencil holder, a credit card holder, a photograph holder and a phone number/address book. Accordingly, items that are typically stored in a purse are placed in the removable pouch. When changing purse styles, a user would simply unzip the pouch and reattach it to another style bag component, thus eliminating the burdensome chore of having to individually transfer the items.