Abstract: A loading mechanism for securing, storing and releasing rimmed or rimless cartridges into a multiple chamber firearm such as a revolver. This loader consists of a series of links each of which is shaped and proportioned so as to secure a cartridge by clipping around a partial circumference at its base. These links are joined together to provide the proper number of cartridges for a specific firearm. Once secured in the loader, the cartridges may be stored or transported in either a flat or rolled position. When rolled the cartridge links clip together at the open ends such that the axial centerlines of the cartridges correspond in radius to the centerlines of the chambers in the revolver's cylinder. Thus rolled, the cartridges may be simultaneously inserted into their respective chambers in the cylinder and the links may be pulled away to release the cartridges into the chambers, thus rapidly loading the firearm.