Abstract: An illuminated sign system, e.g., an illuminated canopy or roof ridge for petrol stations and the like, comprising a trough with one or more electrical fluorescent tubes partially covered by a light shield having areas of differing light transmissivity, e.g., filters or translucent areas, with reflecting screens in oblique position in the rear, optionally colored to reflect light of one or more selected colors, and a front side of transparent weather-proof material covered with translucent colored indicia.