Patents by Inventor John Alfred Fetto, Jr.

John Alfred Fetto, Jr. has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • MULTIMEDIA ENGAGEMENT STUDY
    Publication number: 20130218638
    Abstract: A media engagement system determines engagement scores for media vehicles across multiple media channels. The engagements scores for a media vehicle comprise multiple dimension scores indicating various aspects of engagement for that particular media vehicle. The dimension scores may be related to inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity engagement dimensions, for example. The dimensions scores associated with respective engagement dimensions are based on responses to specific statements in engagement surveys completed by multiple media consumers. Thus, each statement in the engagement survey is associated with at least one engagement dimension and the engagement dimension score is then calculated based on media consumer responses to the statements associated with the respective engagement dimension.
    Type: Application
    Filed: September 14, 2012
    Publication date: August 22, 2013
    Applicant: EXPERIAN MARKETING SOLUTIONS, INC.
    Inventors: Max Kilger, John Alfred Fetto, JR., David Algranati
  • Multimedia engagement study
    Patent number: 8301574
    Abstract: A media engagement system determines engagement scores for media vehicles across multiple media channels. The engagements scores for a media vehicle comprise multiple dimension scores indicating various aspects of engagement for that particular media vehicle. The dimension scores may be related to inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity engagement dimensions, for example. The dimensions scores associated with respective engagement dimensions are based on responses to specific statements in engagement surveys completed by multiple media consumers. Thus, each statement in the engagement survey is associated with at least one engagement dimension and the engagement dimension score is then calculated based on media consumer responses to the statements associated with the respective engagement dimension.
    Type: Grant
    Filed: September 17, 2007
    Date of Patent: October 30, 2012
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Max Kilger, John Alfred Fetto, Jr., David Algranati
  • MULTIMEDIA ENGAGEMENT STUDY
    Publication number: 20090076883
    Abstract: A media engagement system determines engagement scores for media vehicles across multiple media channels. The engagements scores for a media vehicle comprise multiple dimension scores indicating various aspects of engagement for that particular media vehicle. The dimension scores may be related to inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity engagement dimensions, for example. The dimensions scores associated with respective engagement dimensions are based on responses to specific statements in engagement surveys completed by multiple media consumers. Thus, each statement in the engagement survey is associated with at least one engagement dimension and the engagement dimension score is then calculated based on media consumer responses to the statements associated with the respective engagement dimension.
    Type: Application
    Filed: September 17, 2007
    Publication date: March 19, 2009
    Inventors: Max Kilger, John Alfred Fetto, JR., David Algranati