Abstract: A dispensing device for supplying measured quantities of batter to baking containers, and a method of operating such device use a peristaltic pump driven by a servo-motor drive. The peristaltic pump has a flexible conduit with a first end connected to a supply container for receiving batter and a second end from which the batter is dispensed. A movable pump element precisely moves batter through the flexible conduit from the first end toward the second end. A shut-off valve adjacent the second end of the flexible conduit closes the conduit when the measured quantity of batter has been dispensed. A conveyor is positioned beneath the second end of the flexible conduit for moving baking containers into position therebeneath for deposit of batter. The movable pump element has a peristaltic driver including a plurality of rollers, a drive shaft to rotate the peristaltic driver such that the rollers apply pressure to the flexible conduit, pressing the flexible conduit against a curved pressure surface of a shoe.