Abstract: Implementations of a method of adding an item to an online shopping cart may include providing a sales communication interface on a portable computing device associated with a sales representative. During a video, audio, or video and audio connection, the method may include receiving an item scan request, receiving a scanned item code at a web server, forwarding the scanned item code to a database server, retrieving a retailer item identity associated with the scanned item code, and forwarding the retailer item identity to the web server, the portable computing device, and a computing device associated with an online shopper. The method may include receiving a request to add an item associated with the retailer item identity to a shopping cart associated with a website controlled by a retailer that owns the item. Adding the item to the shopping cart may be done without intervention by the online shopper.