Abstract: A shelf system incorporating embedded lighting and a nearly unobservable conductive wiring system, substantially creating an illusion that the shelf itself simply emanates light. Furthermore, the use of decorative members, such as bottles either providing actually support or provide the illusion of actually supporting shelf members resting upon them. Moreover, the invention allows for compatibility with various forms of standard shelving already in existence by allowing for the modification of these shelves to support the actual shelf members.