Abstract: A label injector for placing labels in the hems of towels, or the like, is disclosed. The labels are extracted from a vertical magazine onto the surface of a wheel by a combination of suction into openings on the surface of the wheel and upward movement of the magazine. The wheel is then rotated until the extracted label passes through a slot in the adjacent hemming track into the hem being folded. Suction is terminated, releasing the label, and the wheel is returned to its original orientation to receive another label. Other embodiments disclose a magazine for double thickness labels, and an applicator carrying a belt in a peripheral groove to assist in moving the labels.