Abstract: An improved load-lifting and orienting apparatus in which the load orienting part of the apparatus can be removably and pivotally coupled to the load-lifting part of the apparatus. The load-lifting part includes a boom assembly having a shiftable boom. The load orienting part includes a beam having a capstan around which a single cable is wound. The end portions of the cable extend downwardly from bearing structure at the ends of the beam, whereby the lower ends of the cable can be coupled to a load, such as a telephone pole or vehicle engine. The capstan is rotatable by a hand tool or by a drive motor, whereby the capstan can be rotated in one direction to shorten the length of one cable portion and to lengthen the other cable portion. Rotation of the capstan in the opposite direction lengthens the one cable portion and shortens the other cable portion. The shortening and lengthening of the cable portions allow the load to be shifted about as desired.