Abstract: A golf tee setting device including an elongated body and a retaining bracket affixed to the bottom of the elongated body. The retaining bracket includes a tee retaining foot for supporting the enlarged head at the top of a golf tee. The foot is provided with a keyhole slot for snugly receiving therein the enlarged head of the golf tee. A tee retaining shoe is positioned below the foot. The shoe has a channel aligned with the keyhole slot for loosely engaging the tapered bottom end of the golf tee. A retaining arm is slidably secured to the elongated body above the retaining bracket. The arm has a cup at its bottom for selectively pressing a golf ball, positioned atop a tee in said keyhole slot, toward the bracket.