Abstract: The present invention is tag connected to an inner surface of a tire and the method of attaching a tag to the inner surface of a tire. Methods of mounting a tag on an inner surface of a tire include coating a tag or a premask film with a pressure sensitive adhesive on a side and adhering that side of the tag or premask to the inner surface of a tire. With the premask film, the tag is adhered to adhesive on the premask, normally after a release liner is removed. Similarly, direct mount of a tag with a pressure sensitive adhesive, the tire is cured after the tag is mounted, which allows the pressure sensitive adhesive on the tag to cure into the tire. The tire is ideally cured after attachment of the tag or premask film so the pressure sensitive adhesive strongly bonds to the inner surface of the tire.