Abstract: An air freshener device is disclosed herein in combination with a forced air source and which has a carrier with a plurality of fragrance or scented emitting ingredients or the like arranged in separate spaced-apart cells or compartments in rows and/or columns. The carrier includes breakable walls for each cell or compartment adapted to release the stored ingredient into a stream of oncoming forced air. Attachment elements secure the carrier to supporting structure so that released ingredient will enter the stream of forced air for distribution throughout a room.