Abstract: The disclosed embodiments contemplate an electronic storage system able to be rapidly deployed and subsequently used to receive and organize data entries. The system comprises a knowledge schema able to organize entries into a coherent form facilitating revision and review. The system may be implemented across a computer network such that users from a variety of locations may asynchronously review and update the database.

Abstract: A system and method for directing information relating to a product offering of a retailer to a user over a network. Data relating to the products offered by a brick and mortar retailer is acquired from sources other than the brick and mortar retailer thereby creating a presence on the network for the brick and mortar retailer without requiring action on its part. A brick and mortar retailer may further associate an electronic media advertisement with the data relating to the products it offers for sale. A user may initiate a search request for products offered by a brick and mortar retailer meeting consumer-selected criteria.