Abstract: A merchandise display case which is adapted to selectively support rows of merchandise in either a non-elevated shipment position or a display position wherein at least one of the rows is elevated to provide a highly visible, tiered arrangement. The rows are elevated by means of a pair of flaps in the bottom wall which may be pivoted and locked in an upright position without removing the merchandise from the case. The case may be positioned either directly on any supporting surface, or on a separate supporting stand having means for interlocking the case thereto to prevent the inadvertent movement of the case on the stand.