Abstract: A terminal strip assembly of an electrical conductor terminating system includes an insulating terminal support block having a transverse bight or body portion and rows of electrical conductor guide portions projecting outward with respect to one side of the bight portion in spaced parallel opposed relationship. A row of U-shaped terminals is mounted on the support block and each terminal includes bifurcated legs which extend within respective adjacent ones of the guide portions to receive electrical conductors inserted between the guide portions. The terminals are retained on the support block by a releasably mounted retaining member. Wires may be connected to the legs of the terminals in the terminal strip assembly individually or in pairs utilizing bulk cable.