Abstract: A fishing lure holder apparatus adapted for attachment to a fishing boat includes an elongated frame with first and second flanges. The fishing lure holder also includes spaced-apart magnetic holders positioned in the first and second flanges, some for magnetically retaining hooks of fishing lures with a remainder of the first fishing lures hanging downward, some also generating a magnetic field thereabove for magnetically retaining fishing hooks above the flange. One set of magnetic holders also generates a magnetic field for magnetically retaining a fishing pliers tool. The apparatus also includes holes indicating a position of the magnetic holders, and for marking a position of the embedded magnets, which can't otherwise be seen.

Abstract: A fishing lure holder apparatus adapted for attachment to a fishing boat includes an elongated frame with first and second flanges. The fishing lure holder also includes spaced-apart magnetic holders positioned in the first and second flanges, some for magnetically retaining hooks of fishing lures with a remainder of the first fishing lures hanging downward, some also generating a magnetic field thereabove for magnetically retaining fishing hooks above the flange. One set of magnetic holders also generates a magnetic field for magnetically retaining a fishing pliers tool. The apparatus also includes holes indicating a position of the magnetic holders, and for marking a position of the embedded magnets, which can't otherwise be seen.