Abstract: A method of cooperatively providing voice service(s), carried over a circuit-switched (“CS”) type network, with multimedia service(s), carried over a packet-switched (“PS”) type network to a wireless unit. The method of involves the communication between a calling-from-party and a calling-to-party. The method includes the step of receiving an initiation signal from the calling-from-party for identifying the calling-to-party. In response to verifying the identity of the calling-to-party as a service subscriber in a database, the method selects multimedia content to be transmitted to the calling-from-party. A voice link may then be established to the calling-to-party in response to the initiation signal from the calling-from-party. Thereafter, the initiation signal may be bridged with the established voice link to establish a voice link between the calling-from-party and the calling-to-party.