Patents by Inventor Jon Elvekrog
Jon Elvekrog has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20210264475Abstract: An iterative method for optimizing targeted advertisement distribution for a social network including a plurality of users, the method including the steps of creating a user summary for a user by extracting persona attributes of a user account, generating a promotion summary for each of a plurality of advertisements, selecting an advertisement for the user based on the similarity between the promotion summary of the advertisement and the user summary, assessing a user reaction to the advertisement, and updating the user summary and promotion summary based on the user reaction.Type: ApplicationFiled: February 20, 2020Publication date: August 26, 2021Applicant: 140 Proof Inc.Inventors: Jon Elvekrog, John Manoogian
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Publication number: 20210118011Abstract: A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.Type: ApplicationFiled: December 28, 2020Publication date: April 22, 2021Applicant: 140 Proof, Inc.Inventors: Jon Elvekrog, John Manoogian, III
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Publication number: 20190205940Abstract: A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.Type: ApplicationFiled: March 11, 2019Publication date: July 4, 2019Applicant: 140 Proof, Inc.Inventors: Jon Elvekrog, John Manoogian, III
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Publication number: 20180158109Abstract: One embodiment of the invention includes a method for allocating an advertisement to a plurality of users within a social network ecosystem, wherein each user is associated with a user summary comprising a keyword describing a user attribute extracted from the social network, the method including the steps of selecting a user audience for each of the plurality of advertisements from the plurality of users by altering the advertisement summary based on the target audience and an audience restriction, associating the advertisement with each user of the user audience, prioritizing each the advertisement list of each user, and serving an advertisement to the user in response to an advertisement request for the user.Type: ApplicationFiled: November 22, 2017Publication date: June 7, 2018Inventors: John Manoogian, III, Jon Elvekrog
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Publication number: 20180144367Abstract: A method and system for serving advertisements to a user of a social network, the social network being an internet based web platform with a plurality of user accounts, including creating a user summary by extracting implicit user attributes from a user account of the social network; creating a plurality of advertisement summaries composed in a format shared by the user summary; comparing the user summary to an advertisement summary to calculate a similarity score; and serving an advertisement to the user based on criteria related to the similarity score.Type: ApplicationFiled: November 28, 2017Publication date: May 24, 2018Inventors: Jon Elvekrog, John Manoogian, Erik Michaels-Ober
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Publication number: 20170364950Abstract: An iterative method for optimizing targeted advertisement distribution for a social network including a plurality of users, the method including the steps of creating a user summary for a user by extracting persona attributes of a user account, generating a promotion summary for each of a plurality of advertisements, selecting an advertisement for the user based on the similarity between the promotion summary of the advertisement and the user summary, assessing a user reaction to the advertisement, and updating the user summary and promotion summary based on the user reaction.Type: ApplicationFiled: September 5, 2017Publication date: December 21, 2017Inventors: Jon Elvekrog, John Manoogian
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Publication number: 20160343036Abstract: A method and system for dynamically responding to advertisement reactions of a user in social network that includes serving an initial advertisement to a user of a social network; gathering a response action of the user associated with the initial advertisement; categorizing a quality of the response action of the user; creating an advertiser response based on the quality of the response action; and sending the response to the user.Type: ApplicationFiled: June 16, 2016Publication date: November 24, 2016Inventors: Jon Elvekrog, John Manoogian, III, Erik Michaels-Ober
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Publication number: 20160328747Abstract: A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.Type: ApplicationFiled: July 18, 2016Publication date: November 10, 2016Applicant: 140 Proof, Inc.Inventors: Jon Elvekrog, John Manoogian, III
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Publication number: 20160267536Abstract: A method and system for serving advertisements to a user of a social network, the social network being an internet based web platform with a plurality of user accounts, including creating a user summary by extracting implicit user attributes from a user account of the social network; creating a plurality of advertisement summaries composed in a format shared by the user summary; comparing the user summary to an advertisement summary to calculate a similarity score; and serving an advertisement to the user based on criteria related to the similarity score.Type: ApplicationFiled: May 20, 2016Publication date: September 15, 2016Inventors: Jon Elvekrog, John Manoogian, Erik Michaels-Ober
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Publication number: 20160239878Abstract: One embodiment of the invention includes a method for allocating an advertisement to a plurality of users within a social network ecosystem, wherein each user is associated with a user summary comprising a keyword describing a user attribute extracted from the social network, the method including the steps of selecting a user audience for each of the plurality of advertisements from the plurality of users by altering the advertisement summary based on the target audience and an audience restriction, associating the advertisement with each user of the user audience, prioritizing each the advertisement list of each user, and serving an advertisement to the user in response to an advertisement request for the user.Type: ApplicationFiled: April 12, 2016Publication date: August 18, 2016Inventors: John Manoogian, III, Jon Elvekrog
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Publication number: 20160012481Abstract: An iterative method for optimizing targeted advertisement distribution for a social network including a plurality of users, the method including the steps of creating a user summary for a user by extracting persona attributes of a user account, generating a promotion summary for each of a plurality of advertisements, selecting an advertisement for the user based on the similarity between the promotion summary of the advertisement and the user summary, assessing a user reaction to the advertisement, and updating the user summary and promotion summary based on the user reaction.Type: ApplicationFiled: September 21, 2015Publication date: January 14, 2016Inventors: Jon Elvekrog, John Manoogian
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Publication number: 20140229290Abstract: A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.Type: ApplicationFiled: April 15, 2014Publication date: August 14, 2014Applicant: 140 Proof, Inc.Inventors: Jon Elvekrog, John Manoogian, III
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Publication number: 20140195335Abstract: A method and system for dynamically responding to advertisement reactions of a user in social network that includes serving an initial advertisement to a user of a social network; gathering a response action of the user associated with the initial advertisement; categorizing a quality of the response action of the user; creating an advertiser response based on the quality of the response action; and sending the response to the user.Type: ApplicationFiled: March 10, 2014Publication date: July 10, 2014Applicant: 140 Proof, Inc.Inventors: Jon Elvekrog, John Manoogian, Erik Michaels-Ober
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Publication number: 20140188627Abstract: A method and system for serving advertisements to a user of a social network, the social network being an internet based web platform with a plurality of user accounts, including creating a user summary by extracting implicit user attributes from a user account of the social network; creating a plurality of advertisement summaries composed in a format shared by the user summary; comparing the user summary to an advertisement summary to calculate a similarity score; and serving an advertisement to the user based on criteria related to the similarity score.Type: ApplicationFiled: March 4, 2014Publication date: July 3, 2014Applicant: 140 Proof, Inc.Inventors: Jon Elvekrog, John Manoogian, Erik Michaels-Ober
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Publication number: 20140172567Abstract: One embodiment of the invention includes a method for allocating an advertisement to a plurality of users within a social network ecosystem, wherein each user is associated with a user summary comprising a keyword describing a user attribute extracted from the social network, the method including the steps of selecting a user audience for each of the plurality of advertisements from the plurality of users by altering the advertisement summary based on the target audience and an audience restriction, associating the advertisement with each user of the user audience, prioritizing each the advertisement list of each user, and serving an advertisement to the user in response to an advertisement request for the user.Type: ApplicationFiled: February 24, 2014Publication date: June 19, 2014Applicant: 140 Proof, Inc.Inventors: John Manoogian, Jon Elvekrog
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Patent number: 8751305Abstract: A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.Type: GrantFiled: May 23, 2011Date of Patent: June 10, 2014Assignee: 140 Proof, Inc.Inventors: John Manoogian, III, Jon Elvekrog
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Publication number: 20110288939Abstract: A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.Type: ApplicationFiled: May 23, 2011Publication date: November 24, 2011Inventors: JON ELVEKROG, JOHN MANOOGIAN, III
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Publication number: 20110288937Abstract: One embodiment of the invention includes a method for allocating an advertisement to a plurality of users within a social network ecosystem, wherein each user is associated with a user summary comprising a keyword describing a user attribute extracted from the social network, the method including the steps of selecting a user audience for each of the plurality of advertisements from the plurality of users by altering the advertisement summary based on the target audience and an audience restriction, associating the advertisement with each user of the user audience, prioritizing each the advertisement list of each user, and serving an advertisement to the user in response to an advertisement request for the user.Type: ApplicationFiled: May 23, 2011Publication date: November 24, 2011Inventors: JOHN MANOOGIAN, III, JON ELVEKROG
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Publication number: 20110288935Abstract: An iterative method for optimizing targeted advertisement distribution for a social network including a plurality of users, the method including the steps of creating a user summary for a user by extracting persona attributes of a user account, generating a promotion summary for each of a plurality of advertisements, selecting an advertisement for the user based on the similarity between the promotion summary of the advertisement and the user summary, assessing a user reaction to the advertisement, and updating the user summary and promotion summary based on the user reaction.Type: ApplicationFiled: May 23, 2011Publication date: November 24, 2011Inventors: JON ELVEKROG, JOHN MANOOGIAN, III
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Publication number: 20110153423Abstract: A method and system for serving advertisements to a user of a social network, the social network being an internet based web platform with a plurality of user accounts, including creating a user summary by extracting implicit user attributes from a user account of the social network; creating a plurality of advertisement summaries composed in a format shared by the user summary; comparing the user summary to an advertisement summary to calculate a similarity score; and serving an advertisement to the user based on criteria related to the similarity score.Type: ApplicationFiled: June 21, 2010Publication date: June 23, 2011Inventors: Jon Elvekrog, John Manoogian, III, Erik Michaels-Ober