Patents by Inventor JONAH P. WHITE

JONAH P. WHITE has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Directed information performance enhancement
    Patent number: 11816695
    Abstract: In some aspects, a system for enhancing performance of directed information delivery is provided. In one example, an advertising recommendation server receives an advertisement request including an advertisement for display on at least one of a plurality of webpages and a requested performance of the advertisement. The server extracts context data from the advertisement, and provides the extracted context data to a data model useable to generate predictions of performance of the advertisement when displayed on each of a plurality of webpages, trained based on performance data associated with previous displays of one or more previous advertisements on one or more of the plurality of webpages and context data from the one or more previous advertisements. A webpage is identified that meets expected performance, and a recommendation is provided to a decision platform.
    Type: Grant
    Filed: September 21, 2020
    Date of Patent: November 14, 2023
    Assignee: Target Brands, Inc.
    Inventors: James Gaynor, Christopher Horn, Patrick Pisciuneri, Jonah P. White
  • DIRECTED INFORMATION PERFORMANCE ENHANCEMENT
    Publication number: 20220092636
    Abstract: In some aspects, a system for enhancing performance of directed information delivery is provided. In one example, an advertising recommendation server receives an advertisement request including an advertisement for display on at least one of a plurality of webpages and a requested performance of the advertisement. The server extracts context data from the advertisement, and provides the extracted context data to a data model useable to generate predictions of performance of the advertisement when displayed on each of a plurality of webpages, trained based on performance data associated with previous displays of one or more previous advertisements on one or more of the plurality of webpages and context data from the one or more previous advertisements. A webpage is identified that meets expected performance, and a recommendation is provided to a decision platform.
    Type: Application
    Filed: September 21, 2020
    Publication date: March 24, 2022
    Inventors: JAMES GAYNOR, CHRISTOPHER HORN, PATRICK PISCIUNERI, JONAH P. WHITE