Abstract: A system and method for classifying a uniform resource locator (URL) is provided. A URL may be semantically analyzed to produce an analysis result. An advertisement-related classification parameter may be associated with the URL based on the analysis result. The classification parameter may be used in a real time bidding (RTB) process for advertising in a webpage associated with the URL.

Abstract: Embodiments of the invention are directed to a selection and delivery of content. Content produced by a user may be analyzed. A personality related parameter may be generated or determined. A content object may be selected for delivery based on a personality parameter. In some embodiments, a content object may be generated or modified based on a personality parameter.

Abstract: A system and method for semantic based advertising is provided. Information related to a social network may be obtained. Analysis of collected information may be performed to produce an analysis result. An advertisement may be selected based on the analysis result. Other embodiments are described and claimed.

Abstract: An apparatus for providing an analysis of attitudes expressed in web content, comprising: a collector for collecting attitude-data in relation to a predetermined subject from one or more pre-selected web site, the attitude-data containing attitudes in relation to the predetermined subject; a processor, associated with the collector, for processing the attitude data so as to generate an attitude analysis; and an outputter, associated with the processor, for outputting the attitude analysis, thereby to provide an indication of attitudes being expressed in the web content in relation to the predetermined subject.

Abstract: An apparatus for providing an analysis of attitudes expressed in web content, comprising: a collector for collecting attitude-data in relation to a predetermined subject from one or more pre-selected web site, the attitude-data containing attitudes in relation to the predetermined subject; a processor, associated with the collector, for processing the attitude data so as to generate an attitude analysis; and an outputter, associated with the processor, for outputting the attitude analysis, thereby to provide an indication of attitudes being expressed in the web content in relation to the predetermined subject.

Abstract: An apparatus for providing an analysis of attitudes expressed in web content, comprising: a collector for collecting attitude-data in relation to a predetermined subject from one or more pre-selected web site, the attitude-data containing attitudes in relation to the predetermined subject; a processor, associated with the collector, for processing the attitude data so as to generate an attitude analysis; and an outputter, associated with the processor, for outputting the attitude analysis, thereby to provide an indication of attitudes being expressed in the web content in relation to the predetermined subject.

Abstract: An apparatus for providing an analysis of attitudes expressed in web content, comprising: a collector for collecting attitude-data in relation to a predetermined subject from one or more pre-selected web site, the attitude-data containing attitudes in relation to the predetermined subject; a processor, associated with the collector, for processing the attitude data so as to generate an attitude analysis; and an outputter, associated with the processor, for outputting the attitude analysis, thereby to provide an indication of attitudes being expressed in the web content in relation to the predetermined subject.

Abstract: A method for mining in a database including documents, the documents including text. The method includes providing a taxonomy of taxonomy terms, and mining the documents responsive to the taxonomy to discover a relationship between a set of one or more selected words and at least one of the taxonomy terms. The method also includes analyzing occurrences of the relationship over a plurality of the documents to extract information relating to the at least one taxonomy term.