Patents by Inventor Jorge LAGUNA

Jorge LAGUNA has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • REPRESENTING A METRIC FOR MARKETING CHANNELS
    Publication number: 20170103414
    Abstract: Values of a target metric, and amounts spent on respective different types of channels for marketing an offering, are received. A first representation provides a response of the target metric to an amount spent on a marketing campaign of each of the different types of channels. A second representation provides a response of the target metric to time elapsed since the marketing campaign of each of the different types of channels. Models of the target metric for the corresponding different types of channels are determined using the first representations and the second representations.
    Type: Application
    Filed: June 27, 2014
    Publication date: April 13, 2017
    Applicant: HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
    Inventors: Yong LIU, Jorge LAGUNA, Kevin Dean BOLDEN, Matthew J. WRIGHT