Abstract: The invention relates to a holding device for a fixing an electronic component in a wheel. The holding device comprises at least one device carrier (5) for receiving and holding electronic components (6) and also comprises at least one at least partially elastic damper foot (7) which is permanently flexibly connected to the tire covering (1). The damper foot (7) has a dampening effect and is configured in such a way that it is elastic and tapered along the longitudinal axis thereof. The damper foot (7) can be fixed to the device carrier (5) and the tire covering (1) by adhesion or vulcanization, for example. In other embodiments, the damper foot (7) is also produced with the device carrier and the tire covering in a single piece made of tire material. Preferably, the damper foot can conduct heat and energy and contains a capacitive or inductive coupling for connecting two electronic components (6) or an antenna.