Abstract: A training aid for use in effectively training dogs, cats and other pets includes a housing mounted to a suitable surface, and a spring plate hinged to the housing such that the spring plate is selectively placed by the pet trainer in a position projecting from the housing so as to be movable by the pet or the trainer to cause an attached bell to sound, the spring plate also having an attached pull-ring for assisting the pet in sounding the bell when it has a need or desire for a particular activity, a raised retaining lip for retaining treats, a combination spring clip and cleat for holding a folded pet leash, and a writing insert received within the housing and having a display viewable by the trainer or another person when the spring plate is in the projecting position for displaying the particular activity signified by the sounding of the bell.