Abstract: A system and method for digitally inserting advertisements, targeted digital images, indicia and live digital video streams into a networked, a multi-player or on-line video game, using a color mask or a matte technique such as blue screening, within the video game, in order to display the information within the video game. Each video game client has software executing on the video game client, which is connected to a video game network server, and which is capable of displaying images, video, audio and data originating from the network server or from other medium. The video game client is capable of display on a standard television set. Each client comprises a networked interface card (NIC) or modem, a network connection, and software executing on the video game client that can establish a client-to-server network connection. Each client supports video streaming and can receive, and encode and decode video and audio signals, transport, and display that and other data on screen.

Abstract: A videophone and videoconferencing system for multiple video game consoles residing on a network. Each client video game console has a camera and microphone attached, client software executing on the game console, that can be controlled by the video game controller through a Graphical User Interface (GUI), which is displayed from the client video game console on a standard television set. Each console comprises a networked interface card (NIC) or modem, a network connection, and software executing on the client video game console that can establish peer-to-peer or client-to-server network connections. Each console supports the H.323 standard for conferencing, and can send and receive, and encode and decode video and audio signals, and display that and other data on screen.